SOCIAL MEDIA STRATEGY
Anastasia Hamilton, Social Media Coordinator for the Gwinnett Stripers, covered a lot during our interview last week including her strategies for organizing her social media marketing strategies and content well in advance of the baseball season. She has provided Idea Bar with two excel sheets that she referenced during our conversation.
Here are some additional thoughts from Anastasia on how she utilizes these documents to prepare.
ANASTASIA'S SOCIAL MEDIA CONTENT CALENDAR & COMMUNITY RELATIONS SPREADSHEETS
From Anastasia: "I filled out one row as an example of what I put in. I will turn the cell green when I have scheduled that post to go out. The content title is just for me. I can easily search "tickets" or "schedule" and see how often I have posted about those topics. Media is where I know what file is accompanying the post, it might be a graphic, photo or video.. It may even be blank. Also, for Facebook and Twitter I will use ads or Twitter cards which allows me to edit the Headline and link description, and I plan that out ahead of time as well."
BRAD TAYLOR ON EL PASO'S SOCIAL MEDIA SUCCESSES
In addition to all of the helpful information that Anastasia shared, in our interview with Brad Taylor (around the 33 minute mark) he mentioned the success they have in El Paso with social media. Brad discusses the Social Square they have set up utilizing 3 televisions in their concourse which provides activation for businesses as well as their fans. The Social Square is engaging and gets others to do marketing for them. He also mentioned that in their outbound social media marketing they are careful that they don't compromise the consistency in their messaging by having too many people involved.
Having accounts with social media does not make you a social media expert any more than owning a baseball bat makes you ready to play professional baseball. In fact, users can be turned off by teams who open accounts and do not engage. Social Media can be a valuable tool if you take the time to develop a strategy and find the right person or people to execute a plan that will be interesting to your fans and benefit your team. Spending time discussing and organizing your social media campaigns is worth it. Just because you can release information fast doesn't mean you don't think first and be guided by a strategy.