WHERE'S YOUR MASCOT?
A few months back, Dave Raymond discussed with us how your mascot is much more than “a kid in a suit”. Your mascot is an extension of your brand. Your beloved mascot also opens doors for you. Most businesses aren’t welcomed to show up other places and hand out fliers but your mascot is usually welcomed with open arms. Create a plan for your mascot and part of the plan should be that they are only in your ballpark when there’s a game.
WHAT'S GOING ON IN YOUR COMMUNITY? WHAT ARE FAMILIES DOING?
Here are a few ideas to get you started:
Playgrounds/Tot Lots: My kids attend a “Tot Lot” from 9am-1pm daily. This is organized by the local borough/township. During the summer, scheduled guests such as police officers, firemen and library staff visit.
Public Swimming Pools: Once the pools are open they are packed with families. Pools also schedule special events (late night swims, picnics, swim meets, etc)
Sports Camps: Every school and multiple sports within each school are having these throughout the summer. Soccer camp as an example is a great time to promote your soccer night at the stadium. Not having “sports nights” at the ballpark? These camps could be a great kicking off point in your planning and promotion.
Libraries: My family hits the library when there are special guests. Again, it’s the police and firefighters that are a draw but your mascot would be too. Find some great books about baseball to take along. Your staff can read while your mascot acts out the story. Hit the library circuit.
Other Places to Consider: Fruit orchards, Christmas Tree Lots, Pumpkin Patches, State Fairs, Outdoor movies in the park, Summer concerts in the park, festivals, New Business Openings
A FEW MORE THINGS TO THINK ABOUT
What will your mascot do when they're at the event? They'll need a chaperone, right? Send along a handler who can not only help the mascot but speak, hand out schedules and/or specific promotional materials. I know your staff has logo shirts but what if you order up a few that say "Game Tonight" when it pertains?