MANUAL: 2018 SEASON WRAP-UP

CONGRATS EVERYONE!

You did it! Another season in the books. We hope you had a great one! We understand that the season is a time filled with fun and fans but also plenty of long hours filled with organized chaos.

We created Idea Bar to help revolutionize your franchise and we understand that revolution is difficult to achieve while you’re tearing tickets and cleaning up accidents around the ballpark. Here are a few things we published here in the Idea Bar that you might have missed. 

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INTERVIEW: BRIAN RADLE ON CAM'S CLUBHOUSE

In April we spoke with Brian Radle, President and GM of the Kannapolis Intimidators about, “Cam’s Clubhouse”, the Sensory Friendly Space they added in their ballpark.

When we checked back in with Brian to see what the overall feedback was he said, “Fans were thankful.  It’s good to have a space where kids can find an escape and hit the reset button when it gets overwhelming”. He also told us an inspiring story about a young fan named Aiden. Aiden’s family are season ticket holders but were very reluctant to come to games. Over time Aiden found joy at the ballpark and became more comfortable. He loved fireworks but they always left to watch them from the car. Throughout the season, he spent time in Cam’s Clubhouse and it helped him reach a whole new level of comfort. He began to interact with Brian and his family and even started running around and playing tag with his kids like other kids do (and most of us take for granted).  He even began to interact with the players.  While holding back tears, Aiden’s dad told Brian that they even watched fireworks from Cam’s Clubhouse. Brian said it was powerful to see such a big step in his development.

Listen to our interview with Brian and find out more about adding a Sensory Friendly space to your ballpark.

LISTEN TO OUR INTERVIEW HERE

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MANUAL: BALLPARK ESCAPE ROOMS

In July we presented the idea of converting your clubhouse or suite to an “Escape Room”.  We found a company that created a custom package for baseball. Find a sponsor to cover the cost, gather props from around the ballpark and you have yourself a great way to make money in the offseason. We suggest you sell an escape room ticket for $20/ person. Based on the size of your space you could have 6-10 people participate.  

Let’s look at the math:

You sell tickets at $20/ person and have 6 participants. If you run the game 5 times on Thursday and Friday and 8 times on Saturday and Sunday you’d make $3120/ week in ticket sales. Over Holiday breaks you can sell tickets during the week when families are looking for things to do. The beauty of this is you can start now and continue through February when you convert the space back.

READ MORE ABOUT BALLPARK ESCAPE ROOMS

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INTERVIEW: BRAD TAYLOR ON CORPORATE SPONSORS

Lastly, if you missed our interview with Brad Taylor, Senior VP of the El Paso Chihuahuas, he shared a ton of great ideas about making more money for your team.  He told us in El Paso they sell nacho bowls that look like dog bowls.  It sounds silly but it works.

Here is what Brad said:  “The margins are incredible! If we sold Nachos in a paper boat, they’d sell for $6-7. Because of the perceived value of the plastic dog bowl, we’re able to sell them for $12. $1 for the bowl, $2 for the food. $9 profit!”

Brad urges you to come up with an idea like this in your ballparks. Why? They sold 34,000 Dog Bowl Nachos. 

LEARN MORE ABOUT CUSTOM F&B VESSELS


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Did you find this article helpful? Is there a specific issue that I can help your franchise with?

Brandiose Ops is proud to offer one-on-one consultation services. Let Ashley and her 15 years of experience working for the Reading Fightin Phils help your franchise. Here's what people are saying about working with Ashley and Brandiose Ops...

 

"The Rumble Ponies needed a charge to help move the culture during the offseason. Ashley helped our team weave the threads between: a great promotional schedule, Community Relations, Sponsorships and bringing people to the Ballpark. I believe it was a big factor in our record setting attendance and bottom line."


- John Hughes, Owner, Binghamton Rumble Ponies 

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Whether you're having trouble selling group packages, need some fresh in-game promotions, or you're looking to start a Kid's Club program, Ashley and Brandiose Ops are here to help!

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