MANUAL: 2017 FAVORITE PROMOTIONS

Ashley interviews two vendors offering ideas for next season's promotional items

PROMO SCHEDULE PLANNING

No fan would ever realize how much goes into planning your promotional schedule. Promotions are sexy but planning them isn't. You develop a budget, brainstorm and research ideas, analyze past promotions and corresponding ticket sales, and then sell sponsorships wondering the whole time what will sell you the most tickets and result in highest merchandise and F&B sales?  Why don't you ask the people who spend their money with you?  Engage your fans and create some hype as you plan for your upcoming season. If they are involved not only will they buy your tickets they'll help sell them by chatting you up.

Odoo text and image block

10 years ago in Reading we had a bobblehead campaign. We knew we wanted to do a bobblehead but of who; a past player, a mascot, another ballpark character? You eventually get punch drunk in endless meetings and talk about doing your GM or your groundskeeper. We laughed at some of the ideas until we decided that we might be onto something. We created a list, shot campaign videos and let the fans vote. Read the Baseball America article profiling the Crazy Hotdog Vendor and the surrounding promotions.

2007 READING BOBBLEHEAD PROMO VIDEO

As a side note, I giggled so much filming my campaign video that I was never asked to do a commercial again but the videos got our fans engaged and the voting gave us our research. Did I win? Do I ride an ostrich and throw free hotdogs??? I'm sure we would have ended up doing a bobblehead of the hotdog man anyways but the Bobblehead Campaign gave us offseason excitement.

 
 


              MY VIDEO INTERVIEWS WITH BMORE SPORTS & NOVEL T-SHIRTS

              BMORE SPORTS

              BMore Sports: Call Gianni or watch my interview with him to hear about an amazing idea for a custom  appreciation gift for your season ticket holders or corporate clients. 

              ptcintl.com

              Gianni Andracchio 

              (443) 682-9123

              gandracchio@ptcintl.com

               
               

              NOVEL T-SHIRTS

              Call or watch to hear about 6-8 foot Statues that look just like the bobblehead giveaways. More importantly get them started on your Bobblehead molds now to help you secure sponsors. 

              Novel-T-Shirts.com

              David Pettinato 

              (570) 357-7132

              DP@Novel-T-Shirts.com

              Dave Meyer 

              (570) 815-6390

              DaveM@Novel-T-Shirts.com

               
               

              If you have an amazing idea that you think the whole League needs to hear about, please contact me!

              Contact Ashley